Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
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Top European court’s ruling might embolden US tech companies to challenge regulators
The European Court of Justice rebuked a lower court for failing to properly consider Intel’s arguments in a nearly decade-old case.
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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Google officially adds AMP based featured snippets to mobile search results
Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.
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Accelerated Mobile Pages: Is faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publ…
5 steps to creating a more efficient link-building campaign
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
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Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.
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Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
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Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.
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How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
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6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.
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Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?
Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.
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With so many choices, which SEO tool is right for you?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends,…
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Yandex upgrades search algorithm to better understand user searches
Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline.
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Report: 57% of traffic now from smartphones and tablets
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
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10 tips for choosing the perfect domain
When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
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Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
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How to improve your SEO with user-friendly interlinking
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.
The post How to improve your SEO with user-frie…
Google auto-playing video previews in search results carousel on Android
Google is now showing six-second video previews in the search results delivered on Android devices.
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Wonky Google Search Console data attributed to a logging issue last week
Are you seeing funky data in the Google Search Console? Here is what may be happening.
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