Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm
On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot…
Please visit Search Engine Land for the full article.
Future SEO: Understanding Entity Search
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific,…
Please visit Search Engine Land for the full article.
Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is…
Please visit Search Engine Land for the full article.
Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are …
Top Social Tactics For Search Marketers
When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme throughout the Top Social Tactics for Search Marketers session at SMX East. As Google continues to penalize links, and search marketers shift away from…
Please visit Search Engine Land for the full article.
SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO…
Please visit Search Engine Land for the full article.
Google Authorship Launches Within Image Search
Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has…
Please visit Search Engine Land for the full article.
Keyword Not Provided – Maybe Mobile Is To Blame?
At SMX East yesterday, during the Trends in Mobile Search session, Google announced the addition of cross-device conversion reporting in AdWords and I believe this may be related to the loss of referral keyword data in Google Analytics. The new method …
Moz Search Ranking Factors Survey: Page Authority, Google +1′s, & Links Lead
Moz announced the release of the full 2013 search ranking factors study they have been working on throughout the year. Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance….
SPONSOR MESSAGE: How To Choose An SEO Vendor
This white paper discusses how an outside SEO fulfillment company can help your organization generate better returns than an in-house team and help lower your fulfillment costs. Topics covered include why you should consider outsourcing, how to select …
Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days
Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…
Please visit Search Engine Land for the full article.
Are You Setting The Right Link Building Expectations?
In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”…
Please visit Search Engine Land for the full article.
After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools
Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It
In a video, Google’s head of search spam, Matt Cutts published today Matt answered the question, “Should I use rel=”nofollow” on internal links to a login page?” Matt Cutts basically said you shouldn’t but said it won’t hurt you if you did. Matt said,…
Please visit Search Engine Land for the full article.
Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms. As Search Engine Land’s Danny…
Please visit Search Engine Land for the full article.
“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data
Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…
Please visit Search Engine Land for the full article.
SEO Talent In High Demand — How To Hire An SEO
Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium …
FAQ: All About The New Google “Hummingbird” Algorithm
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…
Please visit Search Engine Land for the full article.
Google’s Knowledge Graph Gets Smarter With Comparisons & Filters
Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more…
Please visit Search Engine Land for the full article.
Google: SEO Problems, Solutions & Wishlists
When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying…
Please visit Search Engine Land for the full article.