Could AR be the future of eCommerce?
You’ll have heard the announcement during this year’s I/O about the addition of AR results to SERPs, but how will these impact brands online?
Post from John Warner
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
The post New visual search innovations tap human emotions and biological buying triggers appeared first on Search Engine Watch.
Three ideas to create a high-converting product page
We reviewed the best practices of ecommerce leaders and success stories of smaller merchants. Three life hacks to make product pages convert more visitors.
The post Three ideas to create a high-converting product page appeared first on Search Engine Watch.
How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
The post How to conduct a branded search audit appeared first on Search Engine Watch.
Luxury marketing search strategy, Part 2: Strategies and tactics
Marketing for luxury goods is a highly competitive space. Here’s a full guide of how to craft SEO strategies and tactics to maximize those results.
The post Luxury marketing search strategy, Part 2: Strategies and tactics appeared first on Search Engine Watch.
How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
The post How to increase conversions: Ideas, tools, examples appeared first on Search Engine Watch.
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
The post Four visual design cues ecommerce marketers should use in 2019 appeared first on Search Engine Watch.
Faceted navigation in ecommerce: How it helps customers and SEO
80% of users admit that a poor search experience can make them leave a web store. How faceted navigation in ecommerce can make or break their experience.
The post Faceted navigation in ecommerce: How it helps customers and SEO appeared first on Search Engine Watch.
3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon
Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both team members and clients alike — all about Amazon. In the twenty-minute video below, I’ll break down:
- Why Amazon is a Titan
- Where Amazon’s inefficiencies are
- What we can learn from brands who’ve successfully taken them on
🎥🎥🎥
WATCH VIDEO:
Don’t stop there!…
The post [VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon appeared first on Seer Interactive.
eCom in the Wild: Ritual Vitamins
As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge of marketing, I’ve often avoided marketing campaigns because I know the strategies and tactics they’re employing on me, and I’m often critical of their execution (or feel like I’m being manipulated into purchasing).…
The post eCom in the Wild: Ritual Vitamins appeared first on Seer Interactive.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
The post Data on why retail icon Sears fell in new ecommerce economy appeared first on Search Engine Watch.
How to: Add and improve related products in WooCommerce
WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex platforms like Magento. While that’s probably a better choice for larger enterprise retailers, you’d be surprised by how much WooCommerce has to offer, especially for start-up retailers. With that said, […]
The post How to: Add and improve related products in WooCommerce appeared first on Builtvisible.
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
Round up of all things SEO @BrightonSEO
Notes from BrightonSEO 2018: an overview of the sessions, quotes for participants, and key takeaways from the event.
The rise and fall and rise of SEO: notes on Brighton SEO 2018
Notes from Brighton SEO 2018: the ups and downs of SEO over the years, and what to expect at this year’s sessions.
Prototyping automated product feeds for retailers
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the […]
The post Prototyping automated product feeds for retailers appeared first on Builtvisible.
What Google’s E-A-T score means for ecommerce
When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.
Ask Yoast: How to use video testimonials?
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials […]
The post Ask Yoast: How to use video testimonials? appeared first on Yoast.