The basics of email marketing
Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips […]
Internal search for online shops: an essential asset
Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more when it comes to internal search for online shops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for […]
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy
Should ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business … read more
Online-only retailers are growing faster than multichannels
New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.
Seven tools to help build relationships and increase your sales
The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!
5 blogging tips for your web shop
A blog is a great marketing tool for web shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for web shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? […]
The 12 pillars of mobile commerce design
What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?
How to create winning ad copy using a scientific approach
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.
Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
Guide to mobile menu UI: bold buttons and intuitive types of navigation
Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out.
eCommerce usability: the ultimate guide
Usability is an important part of holistic SEO. It influences bounce rate, time on page, and a lot more user-related things. These all have an effect on your website’s SEO. Optimizing usability is important for all sites, but even more for eCommerce sites. Apart from user-testing, you can optimize online shops by looking at best practices. See how […]
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile which most brands likely wouldn’t consider is using mobile wallets.
Friday Infographic: The Success of Zalando
An example of a successful eCommerce website is without a doubt Zalando. They have grown like crazy in the last few years. An overview of how.
Post from Bas van den Beld
Five ways to use local SEO even when you don’t have a physical premise
How can a business stand out in local SEO with no physical premise? Is it even possible?
Google launches imported call conversions
If the internet killed the phone call, the smartphone has revived it.
M-commerce: has the mobile web finally won?
Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.
Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Six ways Pinterest is becoming serious about visual search
Pinterest is slowly transforming into a powerful visual search engine and its latest features hint of a promising future.
Ask Yoast: Facebook or Adwords advertising?
If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who […]
Eight key improvements from an ecommerce site relaunch
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.