Google Ads AI Max For Search Campaigns Globally Available & More
Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.
Bing Testing Link Icons In Sitelinks For Microsoft Ads
Microsoft is testing putting link icons in the sitelinks carousel buttons within the Bing search ads from Microsoft Advertising. Normally, you’d just see the carousel of sitelinks below the search snippet but here Microsoft is testing adding a link ic…
Google Tests Sponsored Ads With Search Refinement Options
Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements named “fine-tune your search,” “search specific products” and “specify your search.” But I bet there are more.
Google Tests Replacing Hotel Review Stars For Website & Phone Number
Google is testing replacing the review stars at the top of the hotel knowledge panel with listing the hotel’s website URL and the hotel’s phone number.
Google Search Testing New Local Ad Cards Format
Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Goog…
Daily Search Forum Recap: September 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing a lot of movement and indexing complaints over the past 24 hours…
Google August 2025 Spam Update Heats Up Again
The Google August 2025 spam update seems to be heating up again. I am seeing both chatter within the SEO spike, while also seeing many of the third-party Google tracking tools show heated weather in the past 24 hours or so.
Google Ads Tests Promotion Mode, Campaign Total Budgets & More
Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, campaign total budget and more.
Google Tests Sitelinks Arrows On Left
Google is testing placing the arrows next to the sitelinks on the left side of the sitelinks. Normally those arrows are on the right side of the sitelinks.
Google Showing AI Mode In Autocomplete Search Suggestions
Google is now showing AI Mode shortcuts in the autocomplete search suggestions. As you type the main Google Search box, Google may try to jump you to AI Mode with shortcuts.
Bing Tests Ads Text That Expands On Hover
Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands.
Daily Search Forum Recap: September 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode expanded beyond English, into Hindi, Indonesian, Japanese, Korean…
Report: Almost All ChatGPT Users Also Use Google
New data from Similarweb shows that almost all ChatGPT users also use Google, but only 15% of Google users also use ChatGPT. This shows that Google, for now, is still super dominant, despite ChatGPT’s growth.
Google Search Console Drops Support For 6 Deprecated Structured Data Types
Google is dropping support for six of the seven deprecated structured data types it announced back in June. Google Search Console’s Search Console rich result reporting, the Rich Result Test, and the list of Search appearance filters will stop showing …
Google Ads AI MAX Metrics: Expanded Matches & Expanded Landing Pages
Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages.
Google Ads Connection To Your Web & App Advertising
Google Ads announced new features “aimed at bridging this gap” between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified conversions, and a combined overview card. Plus a n…
Google AI Mode Now Supports Hindi, Indonesian, Japanese, Korean, Portuguese & English
Since Google launched AI Mode back in March, it has only supported the English language. Google has been releasing it in more countries and expanding it quickly, and now, finally, AI Mode supports more than just English. AI Mode now also supports Hin…
Daily Search Forum Recap: September 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google initially said that AI Mode will become the default search experience soon…
Google: Go With Traditional TLD Even If You Need A Hyphen In Domain Name
Google’s John Mueller said in a Reddit thread that he would personally go with a traditional TLD (i.e., .com) even if it means having to put a hyphen in the domain name. This is instead of picking a TLD that may be considered lower quality or cheap.
Google Search Tests Alternatives To People Also Search For
Google is testing alternatives to the title “People also search for” at the bottom of the Google Search results. I am seeing “Related your search,” “Search for next,” and “Also search for.”