Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot
Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Ap…
Google Search Console API Data Stuck On April 22
I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the …
Google Search Ranking Volatility Spiked Friday – April 25th
In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22…
Daily Search Forum Recap: April 25, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google reported earnings last night and their ad revenue continues to grow…
Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…
Google: Image Streaming Is Not SEO Friendly
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.”
Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.
Microsoft Advertising Suspends Client Connection Requests Temporarily
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns…
Google Search Behind The Music Generative AI Section
Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.
Bing With Two Rows Of Shopping Ads With Option To Expand
Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.
Google Ad Revenue Up 8.5%, Overall Revenue Up 12%
Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t rea…
Google Search Ranking Volatility Heats Up April 22-23
Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, ov…
Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process
Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”
Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible
Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEner…
Google Business Profiles Video Interview On Verifications Must Knows
Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with m…
Google Ads Tree Table Reports View
Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.
Google Relaxing Local Service Ads Photo Guidelines After May 22nd
Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you …
Google Analytics Real Time Reporting Glitching
I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.
Daily Search Forum Recap: April 23, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews hurt click-through rates…
Google Stops Supporting Special Announcement Structured Data On July 31
Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.