Category: Search Engine Roundtable

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.

Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.

Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available to use in your Performance Max cam…

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.

Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the…

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its “biggest update to bidding in over a decade.”