Category: Search Engine Roundtable

Bill Elward spotted a featured snippet in Google that doesn’t use the primary content on the page but rather pulls from the comments section of the page. He posted the example on Twitter.

The query is [how much is gap insurance] and what comes up for…

Google’s linking guidelines are pretty clear where it says “the following are examples of link schemes which can negatively impact a site’s ranking in search results.” They include “large-scale article marketing or guest posting campaigns with keyword…

New Relic is a software service that helps you manage your cloud environment, I use it here for this server and for many of our cloud servers on AWS and RackSpace. But we recently reenabled it for this site and when we did, the AMP errors on this sit…

Last week we covered our continued coverage of the Google Zombie traffic only because there seemed to be a spike in the conversation around that topic in the past week or so…

Most SEOs know that Google’s database structure for storing content in their index is in shards. A database shard is a horizontal partition of data in a database or search engine. Each individual partition is referred to as a shard or database shard…..

Google’s John Mueller announced on Google+ that they made a few updates to the Google Search Console API. The updates include more data through pagination…

All this chatter about when Google will launch Penguin, will we know? Who will tell us…

We’ve covered footer and boilerplate content a lot here but Google’s John Mueller brought it up again when answering a question in a Google Hangout this morning on Google+…

So let’s say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly…