Google FastSearch Is Faster Than Google Search
Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search, its main search results technology.
Google Ads Gains Customization Graphs Options
Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you “Conversion Delay,” “Performance Anomaly Insights,” and “Notes,” and is enabled with adjusted notification icons.
Google Business Profiles Links Policies & Guidelines Updated
Google has updated its Google Business Profiles links policies & guidelines. Google added new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Google Tests New Directions Buttons In Local Pack
Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a “Directions” button, but now Google is testing “Map it,” “Map,” “Route,” “Go,” and “Get there,” and maybe more.
Google Won’t Be Broken Up In Monopoly Case But Required To Share Search Data
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won’t be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.
September 2025 Google Webmaster Report
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
New Google Ads Checkboxes To Filter Campaigns
Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Google Ads Search Google Maps For Location Assets
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account
Google Search Mini Game Encourages Searchers To Search More
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”
Microsoft Advertising: Here’s Why Your Bid May Be Over The Max CPC
Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.
Google Tests AI Overview With Knowledge Panel
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.
Google: Crawl Changes Are Independent Of Big Google Updates
Google’s John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
Danny Sullivan At WordCamp On How Google Search Keeps Evolving
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn’t have much new in it but it is a good refresher.
Google AI Mode Model Updated – Improvements For STEM Queries
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”
Google AI Mode Compare Checkboxes For Products & Local Business Listings
Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.
Search News Buzz Video Recap: Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More
This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is…
Google August 2025 Spam Update Impact Felt Quickly
Often, but not always, when Google releases an algorithm update, we don’t see the impact for the first few days. However, with the August 2025 spam update, we are likely seeing the effect within 24 hours after it was announced.
Bing Webmaster Tools Sitemaps Index Coverage Button Missing For Some
Some SEOs are noticing that when you look at your sitemaps report in Bing Webmaster Tools, for some sitemaps, some are missing the Index Coverage button. I personally can see the same thing for some of the properties I have access to within Bing Webma…
Google Tests Rounded Search Results Snippet Design Again
Google is testing a rounded corner search result snippet card design again. We’ve seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rect…