Google AdSense Removing Significant Skin Exposure Block Control Category
Google announced it will be removing the block control category named “Significant Skin Exposure” from the block controls. That means if you have apps or websites where you want to ensure ads don’t have a lot of skin in the ads showing, you won’t be a…
Google Ad Revenue Up 10.4% & Overall Revenue Up 14%
Google reported Q2 2025 earnings today, which showed Google’s ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.
Pew: Searchers Less Likely To Click On Links In Google Search With AI Overviews
Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that 8% clicked on links to websites when an AI Overvie…
Google Search Result Snippets With See More & Other Hyperlinks
Google is testing adding more links within the search results snippets. Google is showing a “see more” link that will jump you to the section on the web page related to the piece of content you are seeking. Plus, other hyperlinks within the search resu…
Google Search Doesn’t Support Different Product Pricing By States
Google’s John Mueller confirmed that Google Search doesn’t have a mechanism to handle product pricing that differs by state. So if you have one price for the same product in New York and a different price for that same product in California, there isn’…
Bing Tests Borders Around Search Results
Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Google Merchant Center Adds Product Studio Tab For Some
Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.
Google Search Tests Replacing More With More Filters & Show More
Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is “Show more.”
Google Ads Brand Inclusions & Exclusions In AI Max
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”
Google: It Makes Sense To Noindex LLMs.txt
Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on it and is confused.
Google Drops Sponsored Label For Find Related Products & Services Ads
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.
Google Ads Competitive-Aware Recommendations
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.
Google Search Console Has A New Logo
Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a smidge of red in the logo.
Microsoft’s Jordi Ribas Compares Copilot To Google AI Mode
Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products but we’re taking a different approach for some query seg…
Google Maps Business Profile Ask Button More Prominent
Google is testing moving the “Ask” button to one of the main buttons on some Google local listings. I cannot replicate this but the Ask button in this example below comes right after the directions and start buttons, and before the call button.
Google Ads Negative Keyword Lists For Performance Max Campaigns – Maybe?
Google Ads is letting some advertisers add negative keyword lists to their Performance Max campaigns. This is despite Google’s very own help documentation specifically saying, “Negative keyword lists aren’t available to use in your Performance Max cam…
Google AI Mode Button Now On Home Page Search Box
After months of testing, it seems Google is rolling out a button for AI Mode directly in the search box on Google’s home page – on Google.com. This seems like a big deal to me, and goes along with AI Mode being the first tab in the main search results.
Google Ads Optimization Score Column Tips
Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your campaign optimization scores.
Google Ads Now Disallows Daily Fantasy Sports In California
Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the…
Google Search Ranking Volatility Very Heated Days After Core Update Completed
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement…