Google Ads For Performance Max Gains New Controls & Reporting
Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer’¬…
Bing Webmaster Tools Performance Report Gains 24 Months Of Data & More
Bing not only added new filters by device and country, but also Bing added several more months of historical data – from 16 months to 24 months of data to the Bing Webmaster Tools search performance reports. Plus, Bing also added Keyword trendlines at …
Google AI Mode With People Also Search For
Google is testing adding the “people also search for” section within the Google AI Mode results. This shows below the link cards on the right, and shows other queries people use related to the search query you entered into AI Mode.
Google Analytics Code On Wrong Site Won’t Hurt Your Google Rankings
Did you ever see your Google Analytics code, for your website, on someone else’s site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your SEO or Google search rankings.
Microsoft Copilot Now Using OpenAI’s GPT-5 (Did Bing Get An Upgrade Too?)
Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5’s models.
Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?)
Google’s Liz Reid, in response to all the third-party studies, wrote on the Google blog, “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year.” There was no specific data shared, Google did not …
Apple Business Connect Supports UTM Parameters For Action Links
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subseq…
Google Ads API Version 21 Now Available
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
Bing Search Tests Moving Search Tools By Search Box
Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.
Google AI Mode Button Now In Search App
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.
Bing Webmaster Tools Performance Report Adds List By Device & Country
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device” and for “country,” which was added to the existing “keywords” and “pages” options.
Daily Search Forum Recap: August 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are shaking up again, after a day or so of cooling…
Google Search Ranking Volatility Calmed For Just A Second & Heated Again
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Google Search Rolling Out Sticky Search Bar As You Scroll
Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.
Google Ads Updates EU Political Content Policy For September 2025
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
Google Ads On If Negative Keywords Train Smart Bidding
Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Google Tests AI Mode Tab Icon With Divider
Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divid…
Ask Anything In AI Mode Within Google Product Search Listings
Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.
Google Posts Creation Tool Refresh Now Live
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
Google AI Overviews Within AI Overviews
Did you know that Google can show AI Overviews within AI Overviews. We’ve seen AI Overviews in people also ask, we’ve also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.