Category: Search Engine Roundtable

Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price mismatches and automated updates.

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset Studio, and more.

Google is testing adding search refinement options in the sponsored ads in a carousel format. The test shows refinements named “fine-tune your search,” “search specific products” and “specify your search.” But I bet there are more.

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and when you click on them, the local panel for that Goog…

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, campaign total budget and more.

Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing pages.

Google Ads announced new features “aimed at bridging this gap” between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified conversions, and a combined overview card. Plus a n…