Category: Search Engine Roundtable

Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.

I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts from them.

Google announced a number of new AI features for Google Ads and Google Analytics aimed to “simplify your workflow and expedite your path to business growth,” as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data…

Google Ads is rolling out a new customer acquisition option named “Report on new customers acquired.” This lets you “Drive purchases from new and existing customers without changing bidding,” according to Google.

Google Ads will begin migrating or “upgrading” Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.

Google Ads added a “View call report” link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.

Google Ads is now testing the “Strongest match” and “Strong match” labels it announced back in mid-June. This is the first time I have seen this label in the wild. I am actually a bit surprised Google went on with this test after the backlash…