Google Investing In Big Gemini App User Experience 2.0 Update
Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The company is putting “huge investment” into this update of the Gemini user experience but we are not sure when this new look and experience will be released.
Google Discover Tests Top Searches Widget Leading To AI Mode
Google is testing a new widget at the top of the Google Discover feed. It is called “Top Searches,” and it will randomly show some of the top searches across Google Search. And guess what, when you click on them, it takes you into AI Mode, not Google S…
Google AI Mode Tests Hover Style Inline Links
Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.
Google Ads To Resurrect Website Optimizer?
Google Ads published new documentation on a tool called “Website Optimizer.” Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing …
Google Search Console Annotations Now Allows Current/Future Dates
As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolle…
Google Search Console Page Indexing Delayed Two Weeks
Google Search Console’s page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any is…
Daily Search Forum Recap: November 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had a lot, I mean, a lot of Google search ranking volatility this week – a Thanksgiving Google update…
Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries…
OpenAI Scales Up Crawling & Bots For The Holidays
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
Google’s Sundar Pichai Monitors X On Launch Days For Feedback
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is “pretty active on launch day trying to understand what’s working.”
Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically
I know Google said on November 18th that Gemini 3 was “shipping in Search on day one.” But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, “We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your to…
Google AI Overviews Showcases Events With New Results
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.
Google Ads Advisor May Take Context From Other MCC Client Chats
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one…
Google: Rewriting AI Content With Human Content Won’t Lead To Recovery
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.
Thanksgiving Google Search Ranking Update Volatility
Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a c…
Clicking Google’s Thanksgiving Doodle Goes To AI Mode
Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle – more on that later. But when you click on it, you are not taken to the Google search results page, instead you are ta…
Google’s John Mueller Jokes On Future GEO-Detox SEO Billable Work
Google’s John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.
Google Ads Gains Facebook Messenger & Zalo Messenger
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.
Google Local Pack Links To Places Tab With Pagination Bug
The Google local pack within the Google Search results changes, I think. When you click on the “More businesses” button at the bottom of the local pack, you aren’t taken into Google Maps anymore; you are taken to the Google Places tab. And then when yo…
Google Ads Overview Tab Gets Supports Custom Views
Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.