Category: Search Engine Roundtable

John Mueller of Google posted a super detailed response to an hreflang implementation question on Reddit. The response is so detailed, I am afraid that if I try to dumb it down, I will get it wrong.

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from.

Google’s John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon “good content is good content” no matter what language it is written in.

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company’s mobile app. The short answer is deep linking; if Google can find there is an official app for that company or pro…

On Friday, Bill Elward noticed how a featured snippet had a header above it that read “Advertisement.” Bill asked if this was a new Google Ad format from Google for featured snippet placement – the answer was no. The featured snippet simply picked up t…