Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X hi…
Google Gary Illyes: Comments Sections On Websites Can Be Good
Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled w…
Google: Removing Content Doesn’t Make The Other Content Rank Higher
Google’s John Mueller said on Twitter that removing content doesn’t make the rest of your content rank higher. He said, “keep in mind that removing content doesn’t make the rest rank higher.”
Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements
Google posted on Twitter “we recommend not adding meaningful content or symbols using ::before or ::after CSS pseudo-elements.” Google said such content “might not be used for indexing your pages.”
Search News Buzz Video Recap: Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact…
Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Kn…
Bing Webmaster Tools To Remove Disavow Links Tool
Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good that they don’t need you to disavow bad links, they ca…
Bing Chat Personalized Answers – aka Memory
Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before. This is called personalized answers and Bing Chat will use your previous queries to give you a more personali…
Bing Webmaster Tools Sitemap Index Coverage Is Fully Live
Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but Microsoft didn’t announce it until yesterday at the keynote Fabrice Canel gave at…
Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet
When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing was specific to this documentation change was around hosted third-party content. But Gary Illyes from Google…
Theories On Why The Google Tracking Tools Show Calm Volatility & Weather
If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggreg…
Google Maps User Contributed Policy Fake Engagement & Personal Information Updated
Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added.
Google Expands AI Tools For Search Ads
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start …
Bing Search Showing Recent Bing Chat Topics
Bing Search now displays a section named “recent chat topics” for some searchers who have recently used Bing Chat. The area is added at the top of the search results page; it is titled “recent chat topics” and shows a Bing icon with the query in a bub…
Google: Language Indicators In Title Tags Doesn’t Do Anything For SEO
Google’s John Mueller was asked if adding a language indicator to the meta title tag would have any impact on SEO and Google Search in any way. John Mueller replied that he does not think so, not in any positive or negative way, at least.
Daily Search Forum Recap: September 20, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
It’s been about six days now since the Google helpful content update started rolling out, it’s been a wei…
Google September 2023 Helpful Content Update Current Impact & Volatility
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sit…
Google: Quality Affects Everything In Google�s Search Systems But What About Large Old Sites
There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, rank…
Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said
Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without communicating those changes to advertisers.
Google Site Names Issues Continue For News Tab?
Last week we reported that the Google site names issues, according to Google, has massively dropped off, after the last big upgrade to site names in Google Search. Well, that might not be the case for the Google news tab.