Google: Your Domain Will Never Make Or Break Your SEO
Google’s John Mueller said on Mastodon a few tips on domain names, but one line was pretty strong. He said, “your domain name is never going to make or break your SEO.”
Google: CNET’s Content Pruning Plans Reasonable But SEO Impact Would Be Unnoticeable
Remember all that debate and chatter around Google saying not to delete old helpful content? A lot of people in our industry jumped on CNET for doing it but the truth is, if you looked at CNET’s plan, it was not without thought, attention to detail an…
Bing Chat New Infrastructure Upgrade Is 99% Done
A few weeks ago we reported that the Bing Chat infrastructure upgrade that Microsoft is working on was taking longer than expected. Well, on Friday, Microsoft Bing’s CEO, Mikhail Parakhin said it was 99% done, and thus almost ready to go live.
Microsoft: Bing Chat Outperforms GPT-4 But Its Pricey
Microsoft Bing’s CEO, Mikhail Parakhin said on Twitter that Bing Chat outperforms raw GPT-4 but it comes at an expense. He said, “It is outperforming according to our measurements,” when someone said they think Bing Chat beats out GPT-4 from OpenAI.
Google Ads Shopping Campaigns Enhanced CPC Deprecation
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated.
Search News Buzz Video Recap: Google News Publisher Bug, FAQ & HowTo Rich Results Drop, SEO Old Content & GPTbot
For the original iTunes version, click here.
Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…
Google Tests Local Service Ads List View
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two.
Google: Human Oversight For AI Generated Content Is Important
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night.
New: Bing Search Select Text To Search Bing Chat
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly on Bing Chat, not just Bing Search.
Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.”
Google Tests Colored +Topics Search Bar Refinements
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I am seeing normal white buttons, then grey, blue and green, but I am sure there are more.
75% Of SEOs Are Not Happy With Google Analytics 4 (GA4)
I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). X% said they “hate it” and about X% said they have “somewhat negative” thoughts on GA4, so that is about 3/4th of SEOs saying they are not pleased with GA4.
Google Business Profiles Adds “Fix Photo That Doesn’t Show” To Appeal Form
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know a photo is not showing up on your Google Business Profile and you want it to.
Google Ads Tests Scan To Call QR Code Extension
Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the ad, which is also a test.
Google: No Points For Trying To Provide A Good User Experience
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at the 9:29 minute mark, “What matters for Google is not that a website is att…
Google Ads API Version 14.1 Now Available
Google has released a minor release for its Google Ads API, version 14.1. This comes just about two months after version 14 was released. New in 14.1 includes new recommendation types, more search terms insights support, and much more, the full list i…
Google Local Service Ads Photo Guidelines Now Faster Reviews & More Creative
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers.
Daily Search Forum Recap: August 9, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will show fewer HowTo and FAQ rich results in search going forward…
Google Ads Gains New Ads & Reporting Insights For Upcoming Holidays
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping …
Google: Don’t Delete Older Content, It May Be Helpful Content
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He said it is not true, Google Search can find older content to be helpful….