Google Helpful Content Update’s Last Surge Of Ranking Fluctuations?
Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google sa…
Microsoft Advertising Copilot To Create Ads and New Compare & Decide Bing Chat Ads
At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface …
Bing Offers Methods To Block Bing Chat From Using Your Content
Bing decided not to wait for the alternative approach to a robots.txt method for blocking AI tools from using your content and decided to go with what is out there now, meta tag approaches. Bing will continue to work with the rest of the AI community …
Google Ads May Suspend Advertisers Over Non-Fulfillment Issues
Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications.
Google Fixing Delayed Search Console Indexing, Enhancements & Experience Reports
Google has confirmed it is working on fixing the delayed Google Search Console reports. Many are delayed a couple of weeks when normally those reports are updated daily or within a few days of the current date. John Mueller from Google said on X, “Yes,…
Programming Note: Offline Monday For Yom Kippur 5784
This is just a programming note that I will be 100% offline starting Sunday night (September 24th) through Monday night (September 25th) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
Google Not Rolling Back The Last Helpful Content Update
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really w…
Google: Links No Longer A Top Three Ranking Signal
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Goo…
Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X hi…
Google Gary Illyes: Comments Sections On Websites Can Be Good
Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled w…
Google: Removing Content Doesn’t Make The Other Content Rank Higher
Google’s John Mueller said on Twitter that removing content doesn’t make the rest of your content rank higher. He said, “keep in mind that removing content doesn’t make the rest rank higher.”
Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements
Google posted on Twitter “we recommend not adding meaningful content or symbols using ::before or ::after CSS pseudo-elements.” Google said such content “might not be used for indexing your pages.”
Search News Buzz Video Recap: Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search
Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing heated weather, in fact…
Bing Webmaster Tools Performance Report Update Gets New Data But Bing Chat Data Hidden
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot filter on is Bing Chat. We got Bing Images, Bing Videos, Bing News, Bing Kn…
Bing Webmaster Tools To Remove Disavow Links Tool
Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good that they don’t need you to disavow bad links, they ca…
Bing Chat Personalized Answers – aka Memory
Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before. This is called personalized answers and Bing Chat will use your previous queries to give you a more personali…
Bing Webmaster Tools Sitemap Index Coverage Is Fully Live
Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but Microsoft didn’t announce it until yesterday at the keynote Fabrice Canel gave at…
Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet
When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing was specific to this documentation change was around hosted third-party content. But Gary Illyes from Google…
Theories On Why The Google Tracking Tools Show Calm Volatility & Weather
If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggreg…
Google Maps User Contributed Policy Fake Engagement & Personal Information Updated
Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added.