Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting.
Google Ads To Enforce Certified Click Tracker Policies Soon
A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the ne…
Daily Search Forum Recap: October 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We’re seeing signs of another unconfirmed Google search ranking update today…
Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More
Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the or…
Google Search Algorithm Ranking Update October 27 (Unconfirmed)
On the heels of the last unconfirmed Google search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th.
Google Maps Local Listings Are Now “Photo-First” Results
Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way.
Google SGE AI Snapshot Answer With Bolded Text & New Link Formats
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Go…
Google Ads Beta Search Themes For Performance Max
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns.
Google Tests Perspectives Search Filter On Desktop
In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results.
Microsoft Officially Relaunches The Old pubCenter As New
Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft is bringing it back saying, “we developed Microsoft pubCenter…
New Google Business Profile Suspension Emails
Google has updated its suspension notice emails from Google Business Profiles. Now when your business is suspended, Google will send an email explaining why it was suspended, i.e. for a policy violation.
Google Local Services Ads Shows Competitors After You Selected A Business To Message
Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with them. That is right, Google will offer up a way to reach out to other competi…
Google About This Image Now Live Recency Of Image, AI Details & More
In May, Google announced the “about this” feature will be coming to Google Images with “about this image.” It is now live and it shows history of the image, how the site uses and describes the image and meta data of the image (if available) including …
Google Search Generative Experience Gains “Supportive” Links In About This Result
Google announced yesterday that the Google Search Generative Experience has added new “supportive” links to the AI-powered answer snapshots. Google wrote, “you’ll now be able to see AI-generated descriptions of some sources, supported by information on…
New Google AR Beauty Ads
Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the “try-on experience” in place of the search ad’s product image. “With AR beauty ads, brands have a new way to promote their lip and eye products (with foundatio…
Daily Search Forum Recap: October 25, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now testing stuffing ads in between the organic free search results…
Google Search Algorithm Ranking Update October 25 (Unconfirmed)
I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has not announced any official update yet but maybe this is the…
Google Provides Signs That You’re Writing Unhelpful Content
Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is whe…
Confirmed: Google Tests Ads Mixed Within Free Search Results
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these …
New: Google Search Supports Syntax Graph Merge
Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both.