Google Says People Know When Author Bios Are For SEO Purposes
John Mueller from Google wrote on Bluesky, “and let’s be honest, people can tell when author bios are used purely as an SEO tactic. It’s kinda awkward, not reassuring.” This was in response to a post from Nikki Pilkington who said “Stop treating autho…
Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups
Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.
Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents
Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.
More Details & Screenshots Of Google’s AI Mode
In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.
Google Local Reviews Decreasing Over Past 24 Hours
I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number.
New Google Doc On Using Google Analytics & Search Console Data Together
Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they…
Google Guidelines Warns Of Significant Scrolling On Recipe Blogs
Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe button is not a …
Google Guidelines Warns Of Significant Scrolling On Recipe Blogs
Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring “significant scrolling” or making it hard to find the jump to recipe button is not a …
Google Ads Update Takes Into Account Quality Of User Navigation Experience
Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.
Google Ads Update Takes Into Account Quality Of User Navigation Experience
Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.
Google’s Gary Illyes: Focus On Originality In 2025
Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. “Originality is something we’re going to be focusing on this year. That’s going to be important,” is how he was quoted.
Google’s Gary Illyes: Focus On Originality In 2025
Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. “Originality is something we’re going to be focusing on this year. That’s going to be important,” is how he was quoted.
Google: Don’t Update Lastmod Date With Copyright Date Changes
Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it is not enough of a change to t…
Google: Don’t Update Lastmod Date With Copyright Date Changes
Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it is not enough of a change to t…
ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot
OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free f…
Google Search Ranking Volatility Hits February 4th & 5th
I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are not really showing much of a spike in volatility but th…
Microsoft Advertising Lists Performance Max & Feature Updates
Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more.
Google AI Overviews With Detailed Comparison Mode
Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.
Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion
Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B. Search reve…
Report: Google AI Overviews Are Killing Click Through Rates
The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI Overviews seem to be hurting the click-through rate…