Why Google Search Console LCP Is Not Wrong, According To Google
Barry Pollard from Google did a long explanation on Bluesky on why Google Search Console says an LCP is bad but the individual URLs are fine. I don’t want to mess it up, so I will copy what Barry wrote.
Google Reviews Labeled Incentivized
Did you know Google can label some of the reviews in the product reviews section as “incentivized”? I am not sure I’ve seen this before, have you?
Google Tests Light Gray Title Links On Hover
Google is testing another variation to the title links in the Google Search results – a light gray effect. So when you hover your mouse cursor over the snippet, the title link turns grayed and washed out.
Google Merchant Center Next New Compact Menu Bar
Google has rolled out the new, more compact, menu bar for Google Merchant Center Next. This was part of a slew of user interface updates that Google has been slowly rolling out for Merchant Center Next over the past several months.
Microsoft Tests Large Images In Bing Search Copilot Ads
Microsoft is testing using really large images in the Bing Search Copilot ads. I don’t believe I’ve seen such large ads in this ad unit before, so it seems new to me.
Programming Note: Offline Thursday For Yom Kippur 5786
This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
Programming Note: Offline Thursday For Yom Kippur 5786
This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur…
October 2025 Google Webmaster Report
Google’s spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google droppe…
New Google Ads Message Assets Requirements
Google announced new message assets requirements for Google Ads. These new requirements aim “to ensure a good user experience” and go into effect on October 30, 2025.
Google AI Overviews With Sticky Citations As You Scroll
Google is testing having the citations stick to the top (of the AI Overview section only) as you scroll down past the AI Overview. This keeps those citations more in view, as you scroll over the AI Overview.
Google AI Mode With More Visual Responses
Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, a…
Google Ads PMax Segmentation In Asset Reporting & Channel Reporting Features
Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.
Google’s Elizabeth Reid id Interviewed On AI, Search, Blue Links, SEO & More
Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP of Google Search. She spoke about Google’s progression of AI in Search, content quality, SEO, blue links, traffic, the ecosystem, agentic features and mo…
Google Search Rolls Out Emoji Answer Box
In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a thir…
Is Google Ads Reporting Also Impacted By Num=100 Change?
As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificia…
ChatGPT Gets Instant Checkout With Agentic Commerce Protocol
OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.
Google Tests Dropping Underline From Search Result Snippets On Hover
Google is testing not underlining the search result snippets when you hover your mouse cursor over the snippet. Generally, Google will add an underline to the title of the link (sometimes the whole snippet) when you hover over it. But here, Google is …
Google Tests Progress Bar For Shopping Ads Carousel
Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.
New Google AdSense Traffic Source Breakdown Report
Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular …
Google: Old Domain History/State Needs Time To Be Shaken Off
We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.