Google Searches For Halloween Costumes Show Frozen’s Elsa, Olaf & Anna Top The List

What are the hottest and most desirable costumes for Halloween this year? Well, according to Google searches, the movie Frozen made three of the top ten list. Elsa, Olaf and Anna from Frozen the Movie are the top trending costume searches on Google Sho…

What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format.

The post What Do Structured Snippets Mean To Your Page-Level Content Strategy? appeared first on Search Engine Land.

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Google Mobile Warnings For Adobe Flash Sites Expand Worldwide

Google’s Pierre Far announced this morning that they are expanding the mobile Flash warnings searchers get when searching Google and finding a search result that leads to a site made mostly in Adobe Flash. The warning was first introduced back in July and today has started to roll out…

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Google’s “In The News” Box Now Lists More Than Traditional News Sites

Google has confirmed that new “In The News” box appearing in some of its search results now lists content from more than just the traditional news sites. Discussions at Reddit, blog posts, videos and more from non-news sites may turn up. Earlier, Search Engine Land reported how content…

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How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?

Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…

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Google: Penguin Refresh May Come As Early As Next Week

Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to…

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Moz: Google’s New Quick Answer Box Now Showing 98% More Often

According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores a…

A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…

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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

The other day, Google officially announced structured snippets, basically knowledge graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based o…

Google Structured Snippets Officially Live In Search Results

Earlier this month we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant…

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Google Makes Penalty Mistakes: The Buffer Story

Buffer’s Courtney Seiter posted on the Buffer blog that they had a bit of unusual Google Penalty that resulted in a 90% drop in organic Google traffic to the site. The issue had nothing to do with the Buffer web site, but rather a bug with Google, according to Courtney. Courtney said they…

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When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph

As Google continues to provide quick answers and knowledge graph data directly at the top of the search results, publisher concerns continue to rise. Publishers are worried that searchers will have less of a need and desire to click through from Google’s search results page to the…

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Google Knowledge Graph Now With “In The News” Box

Google has launched a new knowledge graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would…

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Google Now Showing Knowledge Snippets In Search Results

Google is now showing snippets of knowledge, facts or answers, directly in the snippet portion of the search results. Alex Chitu noticed this saying “Google now shows a list of facts next to some Wikipedia results.” These are “Knowledge Graph data extracted from Wikipedia is now…

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Google Allows Developers Integrate With Search Within Site Feature

Google announced a few changes to the search box you find within the Google search results. Often, when you search for a brand name, Google will add a search box within the search snippet result for that site. That box allows you to search within that …

Google Authorship May Be Dead, But Author Rank Is Not

Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different…

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