Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how to make one yourself.
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What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
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Google researchers improved AI search and made the top result worse
Google DeepMind researchers are exploring whether one AI model could find and rank search results, replacing a process often split between two systems. The approach, called Autoregressive Ranking, generates identifiers for documents to produce a ranking. The team developed a training method called SToICaL to teach it which results should appear higher. The paper explains […]
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Google tests AI Mode upload menu in Search results
Google seems to be bringing its AI Mode upload menu to the Search results page, replacing the usual magnifying-glass icon when users focus an existing query. The change affects the search box on the results page. When you click inside an existing search query, the box normally shows a magnifying-glass icon on the left. In […]
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Google Uses Its Search Homepage to Promote AI Tools in the U.S.
Google is using the U.S. version of its Search homepage to promote its growing collection of AI tools. A promotional link at the bottom of the Google homepage reads, “Build, create, and do more with AI tools from Google.” Clicking it opens Google’s dedicated AI landing page, where the company highlights its AI products, features, […]
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Famous UK retailer builds YouTube studio to get AI to recommend its products
British department store chain John Lewis is turning to YouTube to help its products appear in AI shopping recommendations. The retailer has opened a permanent studio inside its flagship London store after reporting a sharp increase in searches from AI agents. Those searches now account for 2.5%, up from 0.3% a year earlier, according to […]
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Grok Claude ChatGPT – Everything is down right now?
Right now all of your favourite models are having serving issues. It’s not certain what might be causing this issue across so many companies. But except Gemini, all the models are having some serving issues. Also I guess it might be possible that there is some issue from Cloudflare because most of these AI companies […]
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Profound launches Context Manager for AI Marketer
Generic AI produces generic work. It can draft a blog post, summarize a competitor, or turn a data pull into a report in seconds. But it can’t know that your team never publishes listicles, that one competitor matters way more than the rest right now, or that this quarter’s report needs to center on an […]
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Profound launches Context Manager for AI Marketer
Generic AI produces generic work. It can draft a blog post, summarize a competitor, or turn a data pull into a report in seconds. But it can’t know that your team never publishes listicles, that one competitor matters way more than the rest right now, or that this quarter’s report needs to center on an […]
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Gemini 3.8 Flash in AI Mode But Showing Less Citations
On 2 Sep 2026, Google introduced their latest version of Gemini Flash model series – Gemini 3.8 Flash and same day Google pushed this model in AI Mode too, available as a selector in models list. Whenever there is a new model from Google, I’ve been running tests to figure out what exactly changed in […]
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Cloudflare releases its own AI visibility tool because … why not?
The AI visibility gold rush has reached Cloudflare. The company best known for keeping websites online, and unwanted bots out, is beginning to look like an SEO software provider. As Adweek reported, Cloudflare launched its AEO Visibility Dashboard in early access on August 6. It measures whether AI assistants mention or cite a brand, how […]
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