Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more
From Panda to Penguin, authorship to HTTPS, search console and mobile index – here are my key points from the SMX Advanced talk with Google.
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Google has stopped using authorship completely, even for in-depth articles
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
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Live Blog: AMA with Google Search keynote conversation at #SMXAdvanced
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
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Google brings rich results filter to Search Analytics report within Search Console
After seeing leaked screen shots of a rich result filter in the Google Search Console, it is now available for all to use.
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Google Search Console new mobile usability report being tested
Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile friendly testing tool.
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Google is removing the custom date range search filter for mobile users
Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google.
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Google search analytics report adds the ability to compare queries
You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.
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Google says keywords in the TLD part of your URL is ignored for ranking purposes
After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names.
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How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
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Apple brings Siri to Mac, new exposure for non-Google search engines
Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider.
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What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
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Google tests new look for “people also search for” feature
Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.
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Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google’s new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
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Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
The speed of your mobile pages currently doesn’t impact your mobile rankings but soon it may says Gary Illyes of Google.
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Google now displays image thumbnails next to search snippets for food-related queries
Now when you do food-related searches on Google, you may see image thumbnails right in the snippets.
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Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
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Google Search Console now lets you group your sites together with property sets
One of the most asked-for Google Search Console feature requests is now live. It is called property sets and lets you group things together for Search Analytics reporting.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
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Google bringing featured snippets & rich results filters to Search Analytics report
Here is proof that Google is bringing more filters to the Search Analytics report in the Google Search Console. Keep them coming, Google!
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Google beta testing a real-time indexing API
Can Google find content even faster than it does now? Google thinks so, and they are beta testing a real time indexing API for that reason.
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