Stop oversimplifying everything!
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.
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Google announces Assistant app-discovery channels, broad ranking factors
It’s early, but Google will soon need to rank Assistant apps, too.
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Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
Authorities in France considering automatic delisting for “sensitive personal data” and forcing global index removal.
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Study: Top-ranking page in Google ranks for a thousand other queries, too
Should you optimize a single page for one keyword phrase? This study might say otherwise.
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Google shortcuts use personalization and rich content to build next-gen local discovery tool
Machine learning-driven results entirely bypass the traditional search box.
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New Google test shows hotel reviews grouped by traveler type & categories
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers.
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Is Google testing its own jobs search engine?
In the market for a new job? Google appears to be testing a new search feature just for you.
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Google launched more than 1,600 new changes in search last year
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
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Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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Google reaffirms 15% of searches are new, never been searched before
Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.
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Moz report: 50% of page one search results are HTTPS
Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017.
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5 must-dos for SEO beginners
If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
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Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video.
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Google: We sent 9M web spam messages in 2016, more than double 2015 total
While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016.
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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
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Local search ranking factors: What’s working in 2017 [Podcast]
In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
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