Search specialist shares five ways to adapt your search strategy in uncertain times
An expert’s view of how the current world scenario has impacted users and advises how businesses can adapt their search strategy during this tricky time.
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Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact’s Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
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The email marketing landscape 2019 and way ahead for 2020
The email marketing landscape drawn from 2019 and the way ahead for marketing professionals in 2020. Hyper-personalization, integrating social, and more.
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Let’s let “KPI” die and practice what we preach
It’s time to retire “KPI” – Even though this article could be a dangerous drinking game if you sipped every time you saw the acronym. Find out why.
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How to improve your SEO after Google’s spot-zero-termination
Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy, courtesy 97th Floor.
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Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
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Top tips to grease your email marketing wheels in 2020
As email marketers, first and foremost, you will have to think about re-inventing the existing email marketing strategies in a big bang way if you wish to sustain your business’ email ROI in 2020 and beyond.
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Four essential ecommerce site optimizations that drive sales
Internet marketer and Co-founder of Lbswebsoft shares a list of ecommerce site optimization suggestions and tactics that boost your sales.
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How to identify and address the four biggest digital growth challenges
Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.
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Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
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How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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Six must-know international SEO tips to expand your business
International SEO is not a cookie-cutter approach. Must-know tips that can help you pass the tricky differences in language, culture, and search habits.
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Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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The changing face of search: Dynamic content and experiences that perform
Founder and CEO of BrightEdge, Jim Yu discusses the changing face of search and milestones that SEOs need to track and stay relevant.
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Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral
Digital agency, BDCenter uses one of their actual cases as an example to show how they changed a client’s reputation from 48% negative to neutral on Google.
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Report: Future of search in 2020 according to SEO specialists
SEO specialists reveal the most effective tactics and trends for search in 2020. It also includes Google’s priority and SEO industry sentiment and ethics.
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Four key email marketing practices to lead your business into 2020
President and Founder of E2M Solutions Inc, walks you through key trends that can give impressive email marketing returns in 2020. Examples included.
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Three crucial podcast tips from Fractl’s Marketing Director
Fractl’s Marketing Director, Amanda Milligan relaunches her podcast show and lets us in on the three biggest podcast tips, learnings, and experiences.
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How to uncover digital growth opportunities for SMBs in 2020
We talk about the alignment of goals and tests to get your SMBs on the right path for 2020 growth of B2Bs, B2Cs, and ecommerce.
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