Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.
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COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?
Pharma search engine marketers want to know how the COVID-19 pandemic is impacting the search messaging landscape and how they can adapt their SEM strategy. Ian Orekondy, Founder and CEO of AdComplyRx shares his data-backed analysis.
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Ultimate guide to video marketing on YouTube
A comprehensive video marketing guide that outlines everything you need to know for success on the world’s second most popular search engine, YouTube.
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Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
Volvo’s Trevor Hettesheimer presents insights on the impact of COVID-19 on the automotive sector and how they’re adjusting their marketing approach accordingly.
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Content marketing in the COVID-19 crisis: What the hospitality industry is teaching us
Fractl’s Marketing Director, Amanda Milligan looks into how various brands are responding to the COVID-19 crisis through content. Important lessons for other B2B and B2C businesses.
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How to keep your marketing teams productive, remotely
InternetMarketingNinjas’ Ann Smarty shows how to keep your marketing teams productive during the COVID-19 induced remote working environment.
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COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the coming months.
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Six ways AI is revolutionizing ecommerce
Global revenue from AI will reach $36 billion by 2025. A lot of that’s because of the contribution of AI in empowering ecommerce including UX.
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10 Ways SEO will lead companies through COVID-19 business recovery
BrightEdge’s founder and CEO, Jim Yu shares how to use SEO to protect, pivot, and prepare for post-pandemic success.
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Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard
With the COVID-19 lockdown, remote working for many people is new, difficult, and perhaps scary. Karina Tama, founder of Senior Care Clicks caught up with Jason Barnard to share some tips, tricks, and advice.
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Gain visibility with Google’s unified mobile search
Productsup’s Chris Dessi shows how successfully leveraging Google’s unified mobile search will make retailers most visible to online shoppers today and tomorrow.
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How lead nurturing can help maximize your digital sales
Right from contextual communication to encouraging referrals, there are tons of benefits your business can get by lead nurturing. Co-founder of Ally Digital Media guides you all the way.
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The best-kept secret to maintaining and defending the top spot with paid search
Pumping more money is not the solution. BrandVerity’s CEO helps you learn the essential techniques to maintain your position one in paid search listings.
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How dark UX patterns are ruining brand loyalty among UK consumers
Have you ever found yourself subscribed to a newsletter you never actually subscribed to? That’s part of the dark UX patterns. Dig in for insights.
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What makes a successful marketer in this digital age?
Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online.
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Faster pages, stronger sales: Optimizing ecommerce site speeds
For online retailers, the abandoned site/cart problem has many factors. Smart ways to optimize the speed of your ecommerce site and prevent cart abandonment
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Consumers go to YouTube for uplifting content during COVID-19
Channel Factory Consumer Survey reveals contextual opportunities for brands. People are relying on YouTube for positive videos on DIY, cooking, and more.
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Realising when and how to hire a CRO expert
There’s a lot of talk around conversion rate optimization, how do you know it’s time to get help? Details you need to know before investing in a CRO expert.
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Coronavirus and the paid search sector: How businesses are gearing up to come out the other side
How is the paid search sector weathering the coronavirus storm? Luke Richards spoke to Adthena’s VP of marketing about questions C-level executives are asking and their plans.
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Guide to get started with your ecommerce business
COVID-19 threatened several brick-and-mortar small businesses proving that ecommerce is the way ahead. A six-step guide to start your ecommerce business.
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