The rise of vertical search engines
The recent antitrust case against Google opens the door for specialized search engines that serve businesses and niche industries.
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Internal communication plan: How SMB marketing teams can achieve growth
Eight great tips to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes.
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What’s left when the cookie goes away?
Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. President of StatSocial, discusses how the demise of the cookie presents opportunities for consumers and data-dependent organizations.
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Five fears of channel owners: What spooks you about creating your own CTV app?
In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. Spooky enough for a proper Halloween horror story right? Alex Zakrevsky. CEO of Allroll, helps you overcome these fears.
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How 5G will pave the way for mobile app innovation
Digital Turbine Media’s Executive Vice President shares the top six trends to expect as 5G covers the country.
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How to create a consistent omnichannel customer experience
With competitors nipping at your heels, your customer experience quality is vitally important. Here’s how to make it great across every channel.
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CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
We caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and a lot more!
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Optimizing the browser long tail across platforms, devices, and countries
Cloudinary’s VP of Marketing discusses how to optimize at a global scale to increase audience engagement.
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BrightEdge launches market insights and shares updates on new purchasing behaviors
Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights can help you succeed.
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Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop into 158% growth.
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Navigating a cookieless future
Apple and Google are making moves towards user privacy and marketing compliance which are effectively a pivot away from the traditional advertising and search marketing industry. More on how to navigate in a cookieless world.
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Top 15 Chrome extensions for social media marketers
From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.
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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?
Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.
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How to drive digital innovation necessary during the pandemic
Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.
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Are search engines dead in China?
Users are moving away from traditional search engines towards in-app search on the giant Chinese platforms. Is this the end of the search engine?
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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network
TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.
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SEO proposals: Particular challenges and how to avoid getting a silent no
SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no.
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Transforming advertisement and graphic design through AI
AI has entered new industries like advertising and graphic designing recently and its role in these two industries is discussed in detail further.
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How to use super-resolution and improve onsite image quality
There are pros and cons to super-resolution, but if it makes sense for you, here’s a step-by-step guide on how to implement it.
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App store optimization success: Top five KPIs you must measure
Top five leading metrics that you need to measure App Store Optimization (ASO) success, user engagement, user retention, and business conversion.
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