Everything you need to know about AdWords’ store visit conversions
Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google.
Why retail needs to prepare for digital transformation
Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be?
Five ways to improve the retail customer journey online and in store
The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital.
Google testing ‘top rated’ shopping ads format for “best” searches
By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more
How search can help with planning your m-commerce site
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of … read more
The continuing rise of voice search and how you can adapt to it
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how … read more
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
Six most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Is it game over for PRs when it comes to link building?
Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links.
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Search marketing in China: the rise of so.com
An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six fictional search engines we wish existed
There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is physically possible. Here are six fictional search engines that we only wish existed.
Q&A: The Prince’s Trust’s Rebecca Galambos on digital transformation
Rebecca Galambos is senior digital transformation director at the Prince’s Trust, with some valuable insights into the ‘millennial generation’ through her work.