Let’s drop the agency nonsense
The digital marketing agency is a dynamic yet strange place. Find out some of the peculiarities we should put to bed at last in this post from Hannah Butcher.
Post from Hannah Butcher
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages.
12 companies hit with a Google manual penalty
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to … read more
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations.”
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Adblock Plus gets into the ad business with launch of RTB platform
Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business.
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.
Bing news update: three latest developments
It’s been a Google heavy month and we’re only halfway through September – what with its latest mobile-first product announcements, various algorithm … read more
Google announces two mobile-first product innovations at DMEXCO
Sridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016.
Six ways you can watch your competitors watching you
You watch your competitors, they watch you, so let’s see what they’re looking at.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Which is the king of mobile: China or US? Where is the biggest opportunity?
When the enormity of the population is taken into account, how does China compare with the US on mobile?
Best tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.