The future of advertising is mobile
The days of desktop dominance are over.
Nine mobile trends to help you stand out in 2017 and beyond
The way we ask for information is changing. The way we optimise must change too.
How to minimise the interaction cost of your web forms
Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.
Are you asking for too much information on web forms?
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.
Insurers starting to get to grips with online conversion and complex forms
Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process. Jonathan Attwood, CEO of Fospha, explains how his company’s toolset can help insurers more accurately track their customers’ behaviour.
How Google Symptom Search will affect the healthcare industry
Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better care.
How marketing leaders can create a digital mindset in their organizations
So you want to be a marketing organization that’s truly digital?
How to create an effective digital marketing strategy
A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one?
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has mostly been ignored up until now.
How to get started with online reputation management
Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation?
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Interview: can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year’s searches?
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.