Top Tips on Voice Search: Artificial Intelligence, Location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
Four most interesting search marketing news stories of the week
This week, Google’s new “suggested clip” feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google’s Developer Blog hints at some exciting things to come.
What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What’s new, what’s improved, and how can marketers take advantage of the storytelling opportunities it presents?
Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items … read more
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get your site included?
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, … read more
“Ubiquitous and seamless”: The future of voice search
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved … read more
5 easy ways to launch a local email marketing strategy
If your company’s email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
Google Chrome SSL certificate proposal could affect millions of websites
Millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.
Five most interesting search marketing news stories of the week
This week, the Google SERP has got a bit more interactive with the addition of rich results for podcasts, Google has launched a new website for its open-source projects, and Google and Baidu have teamed up to bring faster mobile web pages to a wider user base.
Study: Why do marketers still struggle with innovative search tactics?
A new study commissioned by Microsoft’s Bing and search agency Catalyst may have some light to shed onto why many marketers aren’t realizing the full potential of search.
Google adds rich results for podcasts to SERPs
On its Developers blog, Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. What does it look like, and how can you get your podcasts indexed?
A visual history of Google SERPs: 1996 to 2017
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP).
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the … read more
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Five most interesting search marketing news stories of the week
This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Chinese search giant Baidu has released an AI-powered transcription app.
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we’ve taken a hands-on look at what it is, how it works, and just how effective it is.
Four collaboration tools to bring your marketing efforts to a new level
The internet has given us the ability to work with people around the world and there are a few powerful tools that offer different types of collaboration to enhance your marketing efforts.