How to effectively combine online and offline lead generation
In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google’s strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
The 10 best Google Doodles of all time
Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. We’ve picked 10 of Google’s most memorable animations from the last two decades.
What we learned from SEO: The Movie
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
Everything you need to know about visual search (so far)
Visual search is one of the most complex and fiercely competed sectors of our industry. Here’s a review of the key players, and what their technology allows us to do.
Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago.
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks … read more
Top 4 mistakes ecommerce marketers are still making
The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but ecommerce marketers frequently still miss out on opportunities by making the same mistakes. Here are four major ones to avoid.
5 little-known tools for a holistic digital marketing campaign
Everyone knows digital marketing is a field of constant evolution. In many cases, a strategy is only as good as the tools it employs.
Voice search: A digital space race
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It currently lacks mainstream adoption – but all that could change before long. So who is in the lead for the voice search “space race”?
Targeting generational buzzwords like “Millennials” means targeting no-one
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d … read more
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How marketers can position their company to grow with Generation Z
Compared to millennials, who were mobile pioneers, Gen Z teens – current 13-17 year olds – are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.
Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the release of verified customer reviews, here’s how you can use them to come out on top of the competition.
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The 4 scariest online marketing disasters and how to avoid them
As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. Let this article serve as a checklist to help you avoid some of the most unfortunate and embarrassing online marketing disasters.
Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
How well do you know Search Engine Watch? The SEW Friday quiz
Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week.
What will the future of Google search results pages look like?
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In our follow-up infographic, we look into a future where context will define the form and content of the search results pages we see.
Actions for Google Home: Time for brands to get creative
Google has increased the number of Actions available via Home, and third parties are encouraged to get involved and develop novel uses for Google’s voice-enabled assistant. As such, it seems timely to showcase some innovative uses of Actions, and also look at how marketers can start to profit from this largely untapped opportunity.