[Report] Why should marketers care about transparency in paid media?
The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from knowing exactly where this spend is going, what they are buying, and how it is benefiting them. How can brands push for increased transparency in their dealings with agencies?
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.
10 Google updates you may have missed
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
High-level search marketing: How to keep your momentum from the holiday season going
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. Here’s how you can keep up the momentum on your marketing efforts in 2018.
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
Which is the best search engine for finding images?
Finding the perfect image can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of different options for image search, from general search engines with an image search function to dedicated search engines for browsing and indexing images. But which offer the best experience?
Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
Best of 2017: Our top 5 search industry articles
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about the search industry.
What’s behind the trend towards private search engines?
In the last two or three years, the search industry has seen a number of new engines that focus specifically on private search. Is this just a passing fad, or is it indicative of an increasing trend towards secure, private search? And if so, what does it mean for more mainstream search engines like the all-seeing Google?
How much should SEO cost?
The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario.
The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes?
6 innovative new search engines to keep an eye on
As technology continues to have a hand in most everything that we do, it’s important to be aware of the other contenders in the search industry. While they aren’t likely to revolutionize SEO overnight, they’re indicative of the trends currently making their way through search, which could show up on a much larger scale later on.
How to hire the right SEO agency
Organic search accounts for 51% of the traffic brands receive on average. To capitalize on this opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right company?
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?
Here’s how to get executives excited about SEO
As an SEO expert at your company – maybe the only SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Here are four practices you should use to your advantage when trying to win executive support for your proposals.
4 safe search engines for kids
If you’re a parent, teacher or child development professional looking for an age-appropriate and safe search engine, where should you turn? We round up 4 great options, along with some general pointers on how to enhance children’s experience of browsing the internet.
Google Shopping: What do marketers need to know about the latest updates?
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon?
What do you need to know about Chinese search engine Sogou?
A few days ago, the news emerged that Chinese search engine Sogou is aiming to raise up to $585 million in a U.S. IPO. The news has caused a stir among those keeping an eye on the Chinese tech space; but for those of us who might not be up on the state of search in China, what do you need to know about Sogou? And what does a Sogou IPO mean for the wider search industry?
What are the best free SEO resources online?
Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. In this post, we share our pick of the best free SEO resources available online.