Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
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Advice for AMP-curious publishers
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
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Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
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Here’s a script to help manage bids by keyword match type.
Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids.
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National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
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10 AdWords ad copy testing ideas you can use right now
Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.
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How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience of the results – and the ads – that they serve us. But that kind of tracking might not always be welcome.
Google rolls out AdWords account-level call extensions, among other call updates
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way.
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3 free AdWords testing tools to adopt today
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
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Google is shrinking AdWords’ view-through conversion window default
The conversion window will default to one day at the end of March.
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How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process.
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How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
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Five most interesting search marketing news stories of the week
This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
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AdWords Expanded Text Ads could get even longer with second description line test
A new test doubles the number of characters available in text ad descriptions.
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Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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AdWords Price Extensions now live on all devices
Show prices for types of products and services in text ad extensions on desktop as well as mobile.
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Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.
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Link free or die
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
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