CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
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Alphabet to create separate business unit in Europe to run Google Shopping
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
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How the Russian search market looks now
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
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The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
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Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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3 AdWords extensions now eligible for call-only ads
Account-level extensions will be eligible to display automatically with the ad type.
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SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
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How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed.
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AdWords Editor update supports Shopping Showcase Ads
Create and edit the newest Shopping ad format in Editor.
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Anatomy of a Google search listing
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success.
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Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
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Google kills test of second description in search ads
The additional line of ad copy is no longer eligible to display.
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Google iOS app now makes related content suggestions
An expandable carousel at the bottom of the page will show related stories and content pages.
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Google gradually limiting search ads on addiction treatment queries
Another side effect of the opioid epidemic: A marketing environment ripe for abuse.
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Google Search lets readers find e-books at their local libraries
The new search feature is currently available on mobile.
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The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
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Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.
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Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
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