Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.
Please visit Sear…
Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land.
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What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the l…
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
The post AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content appeared first on Search Engine Land.
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JavaScript and SEO: The Difference Between Crawling and Indexing
Crawling and indexing are different things, yet in SEO they are often confused. This can lead to misunderstandings and issues, especially when it comes to JavaScript.
Post from Barry Adams
Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The “Product” badges have the look of an ad, but are powered by rich markup schema.
The post Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup appeared first on Search Engine Land.
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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
The post Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters appeared first on Search Engine Land.
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This script creates Google Slides with AdWords data to automate your presentation-making
Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
The post This scri…
3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
The post 3 ways to use search query data from Google Search Console appeared first on Search Engine Land.
Pl…
If your GMB page updates & no one knows, does it make a sound?
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.
The post If your GMB page updates & no one knows, does it ma…
Featured snippets: How much do you really know about them? [QUIZ]
Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine L…
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
The post Google testing list format for AdWords enhanced sitelinks appeared first on Search Engine Land.
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Google’s big, new tech launch had lots of SEO #fails
Google’s new recruiting management tool, Hire, has a beautifully designed website. But columnist Nate Dame points out that they don’t seem to be following their own SEO best practices.
The post Google’s big, new tech launch had lots of SEO #fails appeared first on Search Engine Land.
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Google intros new call bid adjustments in AdWords
The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.
The post Google intros new call bid adjustments in AdWords appeared first on Search Engine Land.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
The post Meet the fake news of the online marketing world (that Google loves!): Review sites appeared…
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@Dr_Pete, let’s make a bet on HTTPs sites on Page 1
I would easily take this bet. Today, tomorrow and twice on Sunday. Now, I wasn’t at MozCon, and I didn’t see Dr. Pete’s preso. Just the Twitter stream. So even knowing how Twitter and games of telephone can distort someone’s thesis, I would STILL take this bet. And the reason why is simple, people always […]
The post @Dr_Pete, let’s make a bet on HTTPs sites on Page 1 appeared first on Local SEO Guide.
How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.
The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land…
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.
The post Study of 4 million Google searches charts the CTR payoff that came from …