Category: Google

With the Google monopoly remedies ruling from the other day, we have even more documents from the court mentioning more about Google’s search index, spam score, PageRank, page quality, Glue and more.

Google sent out emails to hotels and lodging partners to inform them that they will begin enforcing pricing accuracy on their listings and feeds. The email says that starting on September 22, 2025, Google “will start removing more inaccurate prices fro…

Google is testing a new top bar interface design for the search results page both in light and dark mode. The new design shades the top bar more, so it is more distinct to the search results section.

Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search, its main search results technology.

Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they “dive deeper into topics.”

Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.

Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn’t have much new in it but it is a good refresher.

Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”

Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.

Google is testing a rounded corner search result snippet card design again. We’ve seen this numerous times over the past decade or so and it seems to be back. The snippet sections are bordered in with rectangular outlines, and the corners of those rect…

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% sa…

Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most hel…

Google is now testing adding an “Ask Anything” box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

Google is now showing the deals and loyalty benefits details in the retailer/merchant knowledge panels. Plus, Google Shopping Ads show a “discount code” link that opens a dialog box with the code and a button to “continue to site.”

Google seems to be testing a new publisher entity landing page from the Google Discover feed. When you click on the publishers name from your Google Discover feed (it is a test, you may not see it live), you are taken to this new publisher landing page…

Google is testing moving the follow button within the knowledge panels in Google Search from a primary button on the main search results page to within the three dots menu button.

Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button that says “share.” Google is also doing this in the AI Mode results.

Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.

A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted. Well, now Google is sayi…