Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%
Google paid clicks were up 55 percent, but CPCs were off 18 percent.
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All Google Manual Penalties Explained from SMX East
Eric Enge shared insights at the “All Google Manual Penalties Explained” session.
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Click-Through-Rate, Rankings & SEO
In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data: On October 8th, a client relaunched their website and changed the title tag on one of the templates from to “Search”. They wanted to know why the organic traffic to those pages […]
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Google announces new Poynter partnership to train more news fact checkers globally
Support of the International Fact-Checking Network will provide tools and training for more fact checkers around the world.
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5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
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How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.
Google Assistant now offering a wide range of games for kids and families
Fun is a competitive battleground in the smart speaker race.
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Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
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The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
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A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
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Google expanding Attribution beta to hundreds more advertisers
Google’s anticipated multi-channel attribution product is rolling out to more advertisers.
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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery
Third-party tracking platforms will need to make changes to accommodate the new tracking method.
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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.
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Want to Know About The Definitive Local SEO Ranking Factors?
Then come check out my session at SMX East 😉 On Tuesday, I’m going to go over what the data truly says about ranking in local pack results. Do you need to focus on link building? Is there even such a thing as a “#1” ranking factor? What value do traditional local signals, like citations, […]
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Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
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Our ‘Ultimate Guide to Google Penalties’ launches today
Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.
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AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
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How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
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Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
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AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
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