The YouTube Ads perk you didn’t know existed
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation
Submission appears similar to its earlier, unsuccessful settlement proposal.
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Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.
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Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
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Pleas…
August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.
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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
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Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
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Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…
6 things you need to know about Google’s Q&A feature on Google Maps
Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
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20 of Google’s limits you may not know exist
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.
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The TriModal Local Ranking Algo in One Screenshot
This is a screenshot for the search term “vegan food.” I have put red boxes around the distance from search aka proximity of each of the three results in the local pack for that search term. These businesses are in the least proximate order. And the reason why is pretty simple, proximity isn’t as important […]
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Mobile & desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
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Ad-jective Analysis: Look deeper into your AdWords search queries
Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.
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Google AdWords’ automated ad suggestions test is getting a reboot
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
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Optimize your GDN accounts with more hidden gems
Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.
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Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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Your account structure might be hurting performance. Here’s why (and how to fix it)
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.
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Advanced budget management made easy with scripts
Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.
The p…