5 easy but smart SEO wins to boost content and link-building efforts
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.
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SEO Ranking factors panel: SMX West session recap
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
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Google News Initiative kicks off with Subscribe With Google, other efforts
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.
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Google Ad Grants changes and your PPC strategy: Where to go from here
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
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Google Search Console updates visual reporting features
A look at what’s new in Google Search Console.
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Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
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Stop! Think twice before using nofollow attributes on your website
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
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Understanding campaign performance: Answers to common conversion tracking questions
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.
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Report: EU to ask Google, others to publicly reveal ranking factors
Proposed rules are designed to redress the “superior bargaining power” of the large internet brands.
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Google says it removed more than 3.2 billion bad ads in 2017
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.
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Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search results.
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Notes are coming to AdWords, plus Recommendations & an Account Performance Score
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.
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Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
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AdWords custom columns now available at keyword and ad levels
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.
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Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
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Google Lens comes to Android devices through the side door — Google Photos
This indirect rollout of visual search is intriguing but awkward.
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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
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Disney theme parks now on Google Street View
Users can now virtually tour almost every inch of Disney’s many theme parks.
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Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
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Google’s Gboard for Android keyboard now supports 300+ languages
Google says Gboard for Android now covers 74% of the world’s population.
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