PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
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Google is testing images in search text ads
The test was spotted on mobile over the weekend.
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Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
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Google Top Contributor Summit 2017
Running Amok at the Google Plex In November I met up with Google Top Contributors from North and South America for Google’s TC Summit. Here’s ⅗ of my face with some really fantastic humans who like to help others with Google’s stuff. A little background: Google’s Top Contributor program is basically a group of hand-picked […]
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Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
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Moz Local Review 2017 – Does It Work?
Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use it as a one-stop shop to push some of our clients’ info to the main data listings aggregators. While the service worked for our needs, it was not without its share of hiccups. Our contract is up for renewal […]
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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.
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‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
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Google’s new custom intent audiences and you
Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.
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The lowdown on driving app downloads with Universal App campaigns
Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.
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Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
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Have a question about Will Ferrell? Google may show you a video response directly from him
Google is serving up selfie videos from celebrities answering frequent questions about themselves.
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Google Lens an impressive start for ‘visual search’
While it makes lots of mistakes, it also gets lots of things right.
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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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Why Googlebot May Be Hitting Bot Blocker URLs
Many sites use bot blockers like Distil Networks to stop scrapers from stealing their data. The challenge for SEOs is that sometimes these bot blockers are not set correctly and can prevent good bots like Googlebot and BingBot from getting to the content, which can cause serious SEO issues. Distil is pretty adamant that their […]
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Google brings local lead generation to Google Assistant and Google Home
The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.
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Google facing $1 billion in potential liability with UK class action
The case stems from bypassing the cookie-blocking settings on the iPhone’s Safari browser in 2012.
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Law firms spamming Google My Business: Don’t trust your money or your life to them!
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.
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