Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
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Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.
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Consumers lose trust in businesses with inaccurate NAP
Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat.
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.
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Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues.
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Google, SEO’s and ‘Quality Content’
Whoa, Dan! How did you get a time machine back to the late 90’s to show us this rockin’ GeoCities site (personally, I was an AngelFire guy)? Well, easily surprised reader you are wrong! This is slammin’ retro site is so totally tubular that it ranks on the first page of Google searches for a query bucket […]
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Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
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How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
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Study: Responding to reviews can improve paid-search conversion rates
Better reviews would have meant 13,000 more local leads for businesses in the study.
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Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers.
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Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
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