Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
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AdWords custom columns now available at keyword and ad levels
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.
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Google working to integrate AMP benefits into future open web standards
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.
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Google Lens comes to Android devices through the side door — Google Photos
This indirect rollout of visual search is intriguing but awkward.
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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
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Disney theme parks now on Google Street View
Users can now virtually tour almost every inch of Disney’s many theme parks.
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Google Surveys now available in more than 50 countries
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
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Google’s Gboard for Android keyboard now supports 300+ languages
Google says Gboard for Android now covers 74% of the world’s population.
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Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on iOS.
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Google selling Zagat to restaurant recommendations site The Infatuation
Google no longer needs Zagat as it once did.
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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
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Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom.
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Multifaceted featured snippets begin rolling out in Google search results
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries
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German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.
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Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
New report from Google digs into three years’ worth of data on removal requests and exposes the delisting criteria.
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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
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AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
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