Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
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Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up.
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Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
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Google EU shopping rivals complain antitrust remedies aren’t working
They’re demanding more changes, saying their problems have intensified rather than improved since the EC ruling in June, 2017.
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Why SEOs Will Always Have Jobs…
The chatter amongst the SEOratti is that Voice Search, AI, Machine Learning and SkyNet are a-coming and you better either get ready or prepare for extinction. If it pleases Twitter, in rebuttal, may I present Exhibit #532 in the case for Shotland’s Law (“The better something looks on the surface, the worse it looks underneath”). […]
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Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
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Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
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Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
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Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
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Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
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Google Questions and Answers: Everything you need to know
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
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Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
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How To Change Domain Names & Keep Rankings in Google With 301 Redirects
Here are some notes I keep on ‘301 redirects’ for beginners.
Read the full article here How To Change Domain Names & Keep Rankings in Google With 301 Redirects
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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018.
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Are Local Businesses Ready For GÖÖber?
I recall a presentation by Ted Paff, Founder of Customer Lobby, where he asked an audience of HVAC business owners, “How many of you love Uber?” Pretty much every hand went up. Then he asked “How many of you would rather use a yellow cab?” Pretty much every hand went down. “Congratulations!” he yelled, “because […]
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Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes.
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Study: 80% of Google Home results come from snippets
But they aren’t always the source of answers for Google Home.
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What’s next for technical SEO?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
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3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.
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What does Google’s “Speed Update” mean for mobile?
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. What do we know so far about Google’s “Speed Update”, and what does it mean for mobile SEO?