The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
The post The search dilemma: looking beyond Google’s third-party cookie death appeared first on Search Engine Watch.
UX: an important SEO ranking factor
Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and observations into this SEO guide to help you win at SEO and search experience
The post UX: an important SEO ranking factor appeared first on Search Engine Watch.
March 2021 Google SERP Feature Changes Signal Recovery?
This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […]
The post March 2021 Google SERP Feature Changes Signal Recovery? appeared first on Local SEO Guide.
Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
The post Mobile-first and Core Web Vitals: connecting the dots for page experience success appeared first on Search Engine Watch.
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion
The post Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket appeared first on Search Engine Watch.
What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs
The post What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results appeared first on Search Engine Watch.
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
The post Four ways to use your website data to discover missed sales opportunities appeared first on Search Engine Watch.
The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
The post The five latest Google Ads features and how to make the most of them appeared first on Search Engine Watch.
On-page SEO: a handy checklist to tick off in 2021 and beyond
Google’s ranking algorithm is continually evolving, how do you get it right with your on-page SEO strategy?
The post On-page SEO: a handy checklist to tick off in 2021 and beyond appeared first on Search Engine Watch.
Is Google moving towards greater search equity?
Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO
The post Is Google moving towards greater search equity? appeared first on Search Engine Watch.
Everything you need to know about audience targeting without relying on third-party cookies
The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty advertisers
The post Everything you need to know about audience targeting without relying on third-party cookies appeared first on Search Engine Watch.
Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs
The post Why progressive web apps (PWAs) are poised to dominate moving forward appeared first on Search Engine Watch.
Data-backed insights on featured snippet optimization
Brado’s CTO A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities.
The post Data-backed insights on featured snippet optimization appeared first on Search Engine Watch.
Three critical PPC trends to watch for in 2021
In 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Here are 3 of them to incorporate.
The post Three critical PPC trends to watch for in 2021 appeared first on Search Engine Watch.
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
The post SEO in 2021: What your organization’s executives and senior leaders must know appeared first on Search Engine Watch.
Cross-channel and cookieless: How measurement will evolve in 2021
The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.
The post Cross-channel and cookieless: How measurement will evolve in 2021 appeared first on Search Engine Watch.
A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google’s focus on the user experience and the importance of preparing for Core Web Vitals and the Page Experience Update.
The post A marketer’s guide to Core Web Vitals and page experience appeared first on Search Engine Watch.
Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business’ local ranking.
The post Turning reviews into opportunities for reputation and SEO impact appeared first on Search Engine Watch.
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
The post The content renaissance: More than the demise of cookies appeared first on Search Engine Watch.
A review of the payday loans algorithm in 2021
CEO of Guarantor Loan Comparison, Daniel Tannenbaum identifies patterns in the 2021 payday loans algorithm and shares insights on how to rank for the term “payday loans”.
The post A review of the payday loans algorithm in 2021 appeared first on Search Engine Watch.