YouTube expands Content Takeovers to offer exclusive advertising on more inventory
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
Google renames Bard to Gemini, unveils paid version of Gemini
Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.
Google Search Carousel: Up-And-Coming Stores
Google has this new product or shopping-related box in the search results named “Up-and-coming stores.” This box seems to show trendy stores in the Google Search results as a carousel you can swipe through on your mobile phone.
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
Google Popular Product Spam Search Listings
Google seems to be having a bit of an issue with spam getting into its popular products section. This may be fed in through Google Merchant Center or normal rich results – I am not 100% sure. But here is a screenshot showing one company listing the sa…
Google will sunset commission bid strategies for hotel ads
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Google Ads investigating bugs impacting payment methods and credit card updates
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details.
One year later: Little change to Microsoft Bing’s search market share
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
Google Explains Systems Are Machines That Use Ranking Signals & Factors Which Are Fuel
Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that us…
Google Tests Adding Web Results To Search Menu (Return Of Ten Blue Links)
Google is testing adding the ability to search for just web results, like you would filter by just video results, just image results, just news results, just shopping results and so on. Google is testing placing “web results” to the top search bar unde…
Google will face a new U.S. antitrust jury trial in September
Google denies allegations that it uses underhand tactics to secure its position as the world’s leading search engine
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Google Search Stores Filter Bubble On Mobile
Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers and merchants. The store filter in general is not new, we’ve seen it before, but t…
Google Search officially retires cache link
Google might add links to the Wayback Machine in place of the cache link.
Google unveils major Responsive Search Ad asset updates
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline.
Google Bard adds image generation
You can now use Bard to generate “high-quality, photorealistic” images in English, in most countries around the world, Google announced.
Google Search Tests Shopping Menu For Home, Orders, Settings & More
We all have been seeing Google Search become more and more e-commerce and shopping-heavy. Well now we are seeing Google testing a specialized menu just for shopping features in the search results.