How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Google: Ranking In Shopping, Images & Other Verticals Doesn’t Hurt Your Web Rankings
John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, “I can’t imagine that they’d be connected” when asked about how ranking well in the Me…
Google Knowledge Panels – Mentioned People
Google is testing a “mentioned” button that shows other people mentioned in the knowledge panels in the Google Search results. We saw variations of “mentioned by” in Google Discover and Explore but now we are seeing something similar in knowledge panels.
Google CEO on the evolution of Search and SGE
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
Google Is Not Removing The Site Command Search Feature
Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly.
Google Is Not Removing The Site Command Search Feature
Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google’s robots could begin creating ads for world-leading brands like Coca-Cola.
Google Image Search Gains Pixel Level Object Segmentation Animation
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, and now, according to Rajan Patel, VP of Engineering…
Google Tests Larger Font In Search Box Again
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years.
Google Tests Short Videos In Search Menu Bar
Google is testing adding a “short videos” option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar.
Google SGE Testing Tabs In AI Overviews
Google is testing showing tabs within the AI overviews within Google SGE, the Search Generative Experience. When you swipe through the tabs, the generative AI changes based on the tab you selected.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google Search Shop All Deals Banner Shows On 40-50% Of Search Results
Since before last year’s holiday season, we have been seeing a “Shop All Deals” banner-like ad in the Google Search results for e-commerce and other queries. Boyd Norwood from nozzle.io looked at their data and found that this banner shows up 40-50% o…
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
Google Explains Why It Shows Reddit & Forum Threads In Search So Often
Google’s Search Liaison, Danny Sullivan, explained that while SEOs hate to see Reddit and other forum threads show up so often in the Google Search results, searchers like seeing them. In fact, he said that searchers seek content out from these forums…
Google Product Results Labels A Product As Product
Google is testing labeling product images in the product grid search results with a label that says “product.” I am unsure if this is Google mislabeling the percent discount tag and sticking “product” there instead or if this is a real feature test.
Google Search Testing Four Images (Up From 3) In Search Results
Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on the first page.