Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google’s robots could begin creating ads for world-leading brands like Coca-Cola.
Google Image Search Gains Pixel Level Object Segmentation Animation
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, and now, according to Rajan Patel, VP of Engineering…
Google Tests Larger Font In Search Box Again
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years.
Google Tests Short Videos In Search Menu Bar
Google is testing adding a “short videos” option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar.
Google SGE Testing Tabs In AI Overviews
Google is testing showing tabs within the AI overviews within Google SGE, the Search Generative Experience. When you swipe through the tabs, the generative AI changes based on the tab you selected.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google Search Shop All Deals Banner Shows On 40-50% Of Search Results
Since before last year’s holiday season, we have been seeing a “Shop All Deals” banner-like ad in the Google Search results for e-commerce and other queries. Boyd Norwood from nozzle.io looked at their data and found that this banner shows up 40-50% o…
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
Google Explains Why It Shows Reddit & Forum Threads In Search So Often
Google’s Search Liaison, Danny Sullivan, explained that while SEOs hate to see Reddit and other forum threads show up so often in the Google Search results, searchers like seeing them. In fact, he said that searchers seek content out from these forums…
Google Product Results Labels A Product As Product
Google is testing labeling product images in the product grid search results with a label that says “product.” I am unsure if this is Google mislabeling the percent discount tag and sticking “product” there instead or if this is a real feature test.
Google Search Testing Four Images (Up From 3) In Search Results
Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on the first page.
Solar Eclipse Google Search Easter Egg
Google has a special easter egg in its search results for the upcoming solar eclipse. When you search for solar eclipse, you are shown a sun that gets covered by the move, in an animation, just like you’d see it if you were in the path of the solar ec…
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
13 questions to diagnose and resolve declining organic traffic
Is your site’s organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
Report: Google Considers Charging For AI Search Features Like SGE AI Overviews
A report from the Financial Times (subscription required) says that Google is considering charging for some of its AI-related search features, such as the Search Generative Experience (SGE) and AI overviews. This is likely because of the cost to serve …
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
Google Search Cruises Results Pack
Google seems to be testing showing a special cruise search results pack. The pack shows you a date selector, cruise line, sail from location and sail to location.