Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What’s up with the Google AI Overviews click-through rates? Let’s explore some math, sleights of hand and corporate miscommunications.
Google Robots.txt Parser Updated In GitHub
Google has updated its open source robots.txt parser code on GitHub the other day. Gary Illyes from Google pushed the update yesterday morning to the repository there.
Google Tests Replacing Related Searches With People Also Search For?
Google may be testing replacing the “related searches” box with the “people also search for” box. The two are functionally not that different, from what I can tell.
Google Search: Sources Across The Web Without Images
The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year.
Google Tests Special Reddit Search Result Snippet Interface?
Google may be testing a special search result snippet interface for Reddit search results. In this test, Google seems to be showing the number of upvotes and the number of comments on the Reddit thread.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.
Google Marketing Live 2024: Everything you need to know
From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.
Google tests AI-powered ads for complex purchases
Google AI will provide personalized recommendations and advice before connecting them with advertisers’ websites to complete a transaction.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Google’s first-party data unification Ads Data Manager available to all
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Google starts testing ads in AI overviews
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.
Google visual storytelling advances for YouTube, Discover, Gmail
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google rolls out immersive, AI-powered Shopping Ads
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google PMax upgrade allows mass AI creative asset production
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Google’s Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data
Nilay Patel, Editor-In-Chief of The Verge interviewed Sundar Pichai, CEO of Google, at Google I/O and the 40 minute interview released yesterday dug into a lot of the concerns we have been covering here. This includes how AI Overviews may kill the web,…
Google Adds Visuals To About Source Knowledge Panels
December 2022, Google began showing “About this” site under some search result snippets, when the intent of the query was to learn more about that brand. It was a pretty sparse textual box that has more details about the source. Now, Google is testing …
Google AI Overviews Colors Do Not Indicate Confidence Of Response
Google’s John Mueller said the colors that Google selects for the AI Overviews has no indication of the confidence of the response. Back when SGE (old name for AI Overviews), Google told me the color had more to do with the journey but they were just fun.
Google Rolling Out More Graphical & Richer Search Results
Rajan Patel, the VP of Engineering at Google leading the Search experiences, wrote that Google is rolling out a more graphical results interface that go “beyond visual matches to include things like more links and facts from Knowledge Graph as well as …