Google Mobile Search Tests More Sitelink Variations
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.
Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google automates lead credits for Local Services Ads

Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Google Perspectives Can Show Instagram Posts
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.
Google turns off Universal Analytics July 1: What you need to know

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app

Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Google Posts Safe Search FAQs
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here are a few articles to get you started on Safe Search.”
Google Tests Floating Search Bar In Google Discover
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover stories, the search bar sticks to the stop and floats over the stories.
Google Search bug with indexing over the past several hours

Google seems to not be indexing most of the new content published across both large and small publishers.
Google Search Bug: Not Indexing or Serving New Content?
Google Search may be having a new indexing or serving (or both) bug where it is now showing new content from sites that are creating new content. Sites like the Wall Street Journal, NY Times, CNN, Forbes, and others are showing very few new pages being…
Google streamlining YouTube, Display ad content controls

Google is removing several content label exclusions for YouTube and restricting some filters to the account level.
Most Google People Also Ask Responses Are Wikipedia
Surprise, surpise… Wikipedia is the number one source of information that comes up when you click on the people also ask feature within the Google Search results. People also ask is just another variation of a form of featured snippets, so this proba…
Google Search Tests Latest Deals With Deals In Past 24 Hours
Google is testing showing a “latest deals” section in the search results that says “Deals added in the past 24 hours.” So Google Search is pulling in fresh new deals that it found within the last day or so for this new search feature.
Google Search Tests Top-Quality Store and Shop Rating Labels Together
Google is testing placing both the “Top-quality store” and “shop rating” labels or badges on the same page of the search results, for the same search result snippets. Generally, Google Search would show one or the other and not both, but here Google is…
Report On If Google Showing Fewer Reddit Links In Search?
Some in the SEO industry have been asking if Google has been showing fewer links in its search results to Reddit over the past several weeks. So Mordy Obserstein pulled some Semrush data that showed a slight downtick in Reddit results in Google’s Discu…
Google AI Overviews FAQs Including Why You Can’t Disable AI Overviews
Google has posted a new document in its forums named frequently asked questions about AI Overviews. In this document it has a section named “why can’t I disable AI Overviews?” The answer is that Google’s “goal is to help people find the information the…
Google Tests Two More People Also Ask Results (6 PPA)
Google is testing showing two more people also ask results, by default, which is a total of six people also ask, instead of the typical four people also ask that Google would show in its search results.
How Google and Meta could disrupt travel discovery with AI

Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Google Search Tests Black Sitelinks
Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font.
Google’s $2.3 million check secures bench trial in adtech antitrust case

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.