Google Tests Search Results Sliding Right To Next Page On New Query
Google seems to be testing (or maybe it is a bug) having the search results page slide over right to the next page (visually at least) when you enter a new query. It seems like some new animation when you change your query from the Google Search result…
Google testing AI Overviews with link cards at the top

This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.
Google Chrome mobile adds local places to Chrome Actions

Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
How will generative AI impact website rankings and traffic?

Understand how Google’s AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
Google Drops Continuous Scroll On Desktop With Mobile To Come
Google Search is rolling back its continuous scroll user interface and bringing back the legacy Google Search pagination bar. Google told us that starting yesterday it will stop offering continuous scroll on desktop, with the mobile search interface t…
Google AI Overviews are an evolution, not a revolution

Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Google dropping continuous scroll in search results

Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
Google Search Showing More Health Related AI Overviews
Ever since the Ray Google AI Overviews update, Google scaled back showing AI Overviews in Google Search for some YMYL categories, especially in the health space. But now we are seeing more and more AI Overviews showing up for health-related queries sin…
Google Credit Card Search Widget
Google Search now may show you a special search box for your searches related to finding a credit card. If you search for [credit cards], [best credit cards], [visa credit cards], and so on, you will get this new credit card Google Search widget.
Google Mobile Search Tests More Sitelink Variations
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue.
Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google automates lead credits for Local Services Ads

Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Google Perspectives Can Show Instagram Posts
Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.
Google turns off Universal Analytics July 1: What you need to know

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app

Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Google Posts Safe Search FAQs
Ashwarya, the Community Manager for Google Search, posted a bunch of resources around Google Safe Search. He wrote, “We are going to help you out in every way possible. Here are a few articles to get you started on Safe Search.”
Google Tests Floating Search Bar In Google Discover
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover stories, the search bar sticks to the stop and floats over the stories.
Google Search bug with indexing over the past several hours

Google seems to not be indexing most of the new content published across both large and small publishers.
Google Search Bug: Not Indexing or Serving New Content?
Google Search may be having a new indexing or serving (or both) bug where it is now showing new content from sites that are creating new content. Sites like the Wall Street Journal, NY Times, CNN, Forbes, and others are showing very few new pages being…
Google streamlining YouTube, Display ad content controls

Google is removing several content label exclusions for YouTube and restricting some filters to the account level.