Retailers: Google is becoming your new category page

Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to use Google Trends to analyze your competitors’ brand engagement

Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google Search Console Performance report filters now stick

There is a “reset filters” option to remove the filters you previously set.
Google Shopping Interface Updated With Expandable Refinements
Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a more e-commerce like interface and then these large search refinement boxes.
Today Is Google’s 26th Birthday – Where Is The Doodle?
Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.
Google Search Content Suggestions In Specific Languages Toggle
Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off.
Google AI Overviews For Branded & Navigational Queries???
Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a brand or company, generally, Google has not shown an AI Overview.
Google Recently Viewed Movies Activity Card
Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the theatres, watched online or just based on you clicking on movie listings within Google Search.
Google Search: States In The News
Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to the query by U.S. state.
Google Search Backstory Top Stories Section
Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.
Google Search Product Detail Grid With Most Popular & Best Price Labels
Google is now testing adding labels to the product detail side panel when you click on a product in the Google Search popular products grid. The labels spotted include a “most popular” and “best price” label in a blue background.
Google Search Tests For You Label
This morning we covered these unusual “preferred source” labels in the search results. And now we are seeing “For you” labels in the search results. Maybe they are the same and just using different names or maybe they are different.
Google Search Tests Preferred Source Label?
Google may be testing a new search label named “preferred source” on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems off to me but I am not sure.
Google Site Command For Image Search Wonky
It seems that Google made a change, intentionally or unintentionally, to the site command within Google Image Search. When you do a basic site command, without appending keywords to the query, then Google will return no image results.
Google Search completely kills the cache feature

9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Google Search From Small Businesses Carousel
Here is another Google Search treatment where Google is trying to promote small businesses. Google is testing showing a “from small business” carousel in the search results, that shows products from small businesses that matches your query.
Google Cache Is Fully Dead
Google has now totally disabled the Google Cache from completely working. Earlier this year, Google removed the cache link from the search result snippets. Then a couple of weeks ago, added links to the Wayback Machine. Now, the direct link to see t…
Google Ads adds Video Enhancement for Performance Max

Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
Google Search Tests Shopping / E-Commerce Card
Google is testing using its top card format for shopping and e-commerce related queries and information. This shows product results with pricing on the left, with popular stores on the right, and then some review content in the from on content and vid…